Introduction
Are you just starting out on Site Engine Optimization and you are not sure where and how to begin? In this article we will cover most used tools that will enable you kick start your journey on SEO. As time goes by there are many tools being developed to help you carry out your task of SEO, below we will discuss just but a few that I believe will be of great help in this journey.
Google Analytics
Google Analytics is quite likely the most popular analytics tool out there. It gives you a whole range of data, which you can use to improve every aspect of your marketing.
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
Google Search Console
Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results.
Use it to find and fix technical errors, submit sitemaps, see structured data issues, and more.
Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.
Check out this link for a VIDEO on google search console
Google Keyword Planner
Google Keyword Planner is Google’s keyword research tool. Use it to generate keyword ideas based on up to ten seed keywords, or from a website or URL.
While Keyword Planner does have limitations such as a lack of absolute search volumes, it’s useful for finding keyword ideas that you might struggle to find using traditional keyword research tools.
Check out this link for a VIDEO on /google keyword planner
Answer The Public
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
SEMRush
SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization
Its online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.
SpyFu Tools
PROS
Offers a wide selection of keyword search and management tools in an attractive price range.
Interactive reporting, deep PPC/CPC and paid advertising metrics.
Can track backlinks and offers ongoing site monitoring and unlimited search results.
CONS
No web-wide crawling.
Ad metrics can be complicated for novice SEO users.
Ahrefs’ Keyword Generator
Keyword Generator is one of the free tools offered by Ahrefs. It pulls the top 100 keyword ideas for any seed keyword or phrase from our database of over ten billion keywords across 170+ countries. It shows the estimated monthly search volume for each suggestion, plus Keyword Difficulty (KD) scores for the first ten ideas.
Ubersuggest
Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
Final thoughts
I hope this article demonstrates that you can do a lot with free SEO tools. Arguably Google is the most powerful free SEO tool. You can use Google to find guest post opportunities, find semantically-related keywords, and much more. Learn about some powerful ways to use Google for SEO in our extensive guide to Google search operators.
