Writing high-quality content is only a small part of creating and maintaining a successful blog. To further increase site traffic and attract more readers to your site, you’ll need to work on blog promotion.
Luckily, there are plenty of strategies that are cost-effective and easy to implement.
Read on to discover how to promote your blog effectively in different ways – start experimenting with any of these solutions and watch the traffic roll into your site.
#1 Do proper keyword research
Knowing the important keywords to use on your blog posts can also improve the blog’s ranking on SERPs and generate valuable traffic. These terms can be discovered by doing keyword research.
Keyword research helps bloggers to create content their visitors are searching for. This process also reveals how many people are searching for a specific keyword and how high the competition is.
There are plenty of keyword research tools (opens in new tab) such as KWFinder (opens in new tab) and SpyFu (opens in new tab) that can be used to discover keywords, common questions, and topics for content.
When doing keyword research, consider these aspects to decide on the best keywords for your blog:
Searcher’s intent – This refers to website users’ intention when searching Google for a specific term. To attract qualified traffic, be sure to choose keywords that match your target audience’s user intent.
Search volume – A keyword’s search volume shows how competitive the term is. Try to target keywords with great search volume since they can increase a blog’s chance to generate significant organic traffic. Keep in mind, however, that it requires more effort to rank for terms with high search volume.
Traffic potential – To identify the keyword’s traffic potential of a topic, use tools like Ahrefs and see how much traffic the current top-ranking pages get and what other keywords they rank for. This process can help you prioritize your keywords and find related terms that users are searching for.
Keyword difficulty – Many SEO analytics tools provide this metric to show how difficult it is to rank for a specific keyword. The higher the score of the term, the more competitive it is.
Once you have a list of terms to rank for, it’s time to use them for on-page SEO. Here are some key places on a blog to use these keywords:
Page titles – A blog page title is the first element of a site page that people notice in the SERPs. Make sure to use a target keyword at the start of the page title to have both Google and your audience recognize the main subject of the page.
Subheadings – The purpose of subheadings is to make content scannable. Using target keywords in subheadings can increase a content’s relevance to the readers.
Content – It’s one of the most important search ranking factors. Thus, try to include keywords naturally throughout the content and avoid keyword stuffing (opens in a new tab).
URLs – Using a clean URL with a keyword can improve a site’s architecture, make a blog easier to navigate, and help it rank higher in relevant search results.
Meta descriptions – A meta description is a short explanation that shows up on SERPs under the page title. To boost a page’s click-through rate, try to create a compelling description using target keywords.
Images – Always use alt text for pictures to help search engine crawlers understand your images. Additionally, alt text is vital to a blog’s accessibility since it allows visually impaired users better understand an on-page image.
Remember to use Google Search Console to track your current keyword positioning and analyze which pages drive traffic to your blog.
#2 Share your blog on social media
To get more exposure quickly and efficiently, try sharing your blog post on popular social networks such as Facebook, Instagram, or Pinterest.
Here are some of the benefits of using social media sites to promote your blog:
Increase blog traffic – Sharing content on different social networks helps bloggers reach a wider audience. Additionally, if the content provides value to the users, they might share it further and recommend it to others.
Cost-effective – With social media channels, bloggers can make their site visible to a targeted audience for free.
Improve engagement with the audience – A blogger can also have a personal and meaningful conversation with their readers through social networks. Devoting time to communicate with the audience will help to build trust.
Social media platforms aren’t all created the same, so try to focus on the most relevant social networks that suit your target audience. For instance, if you’re targeting female readers, then Pinterest might be the right social media for you.
Here are other tips for leveraging social media and bringing more traffic to your blog:
- Add a blog link to the bio – A social media bio is the first thing people see on an account. Make sure to use it to drive traffic to your site or blog content.
- Share engaging content using existing posts – Use a free tool like Canva (opens in a new tab) to convert your top blog articles into appealing graphics.
- Integrate social media icons into the site – Adding social media icons to a blog makes it easier for visitors to share blog content with their audience.
- Post regularly – Be sure to know how often you should share on a specific social network. For example, Twitter users should share at least one tweet a day.
- Use hashtags – Utilizing a hashtag is a great way to expand the reach of a post and connect it to a specific conversation, topic, or event. Hashtags also make it easier to locate other relevant content around particular terms.
- Join online groups – Become part of a social community such as the ones found on LinkedIn, or a Facebook group to share content and increase the visibility of your blog.
- Find the optimal time for posting – Knowing the optimal time to post on your chosen channel can help you get more clicks and engagements. Thankfully, most social platforms have an analytics or insights tool that provides this information. Once you know the best times to post, start planning and preparing your content in advance using social media management tools (opens in a new tab) like Buffer.
Remember that social media is a two-way engagement platform that requires actual interaction. Don’t just reappear whenever you have a new blog post – instead, maintain a regular presence on a social network by starting conversations, responding to comments, and answering questions.
#3 Answer questions on Quora.
Quora is one of the best platforms for engaging with people that might be interested in topics you discuss on your blog. And, as a new blogger, Quora can be a great promotion opportunity.
Create a Quora account and make it a daily obligation to go on Quora and answer questions relating to your niche.
Don’t simply copy-and-paste your blog URL into each Quora answer, though, which can come across as spammy and might even get you blocked on Quora. Instead, try to genuinely help Quora users with useful answers, and simply keep the URL of your blog on your profile for users to find on their own if they’d like.
#4 Promote your blog in online forums
Another excellent method of blog promotion is to join online forums. Being part of online communities lets you interact, contribute, and bring value to a niche group of people.
Joining online forums also allows bloggers to share their knowledge, which can help establish their expertise in a field.
However, finding niche forums can be overwhelming, especially in some of the biggest online communities like Reddit.
To discover a forum that matches your field faster, try using an internet resource like FindAForum (opens in a new tab). Simply go to its categories section or enter your niche in the search bar to find a list of discussion forums.
Here are some suggestions on how to promote your blog via online forums:
Participate – To develop trust and make people more willing to engage in a blog, be prepared to contribute to the forum regularly. Try to answer questions, provide quality responses, and link to helpful resources.
Start a thread – Another way to prove that you’re a valuable member is to create your own threads. Begin by making a shorter and different version of your blog content and use it to start a new thread.
Create a signature – Some forums let users create a signature or a text that appears below a post or thread. Take advantage of this signature to make a call to action to bring traffic to your site.
#5 Guest post on popular blogs
Guest posting on other blogs is an excellent way to promote your blog since it lets you expose your brand to other bloggers’ loyal audiences. This method also helps to establish yourself as an authority figure and connect with other thought leaders in a niche.To find guest blogging opportunities, go to blog directories like AllTop, Bloglovin, and OnTopList(opens in new tab). These websites can help people discover relevant blogs in a niche that might accept guest posting.
Once you have a list of potential blogs to guest post on, use a backlink analysis tool(opens in new tab) like Moz to check the domain authority for each of the sites you’re considering – the higher a blog’s domain authority, the easier it can rank in search engines. Doing this also showcases whether these sites provide good value in terms of links.
Keep the following tips and tricks in mind to get started with guest blogging:
Form a genuine relationship with the site owners – Many website owners only take guest content from bloggers they already know and trust. Thus, try to connect with them first before sending a pitch by subscribing to their newsletter, leaving comments on their blog posts, and commenting on their social content.
Keep the pitch short and straight to the point – Since most site owners don’t have the time to read long emails, keep your email as brief and direct as possible.
Link to your blog articles – Some sites might let guest bloggers backlink to their site, helping to drive referral traffic and lead to better search visibility for the blog. Bloggers can use Google Analytics to track traffic from this guest posting effort.
Ask the audience to leave comments – Encourage readers to post their opinions and share the content. This helps to have the content rank for different keywords that are naturally mentioned in the comments.
Take advantage of the author’s profile – Guest bloggers can also include their blog’s link in the author’s bio, which helps to drive people to their site.
#6 Promote your blog with online paid advertising
If you have a budget you’re willing to spend, consider using online paid advertising to promote your blog content. This strategy refers to a marketing method where you pay for ad spots to attract internet traffic.
With the paid promotion, your page can appear right in front of your target audience in no time. It’s also possible to see the results as soon as your ads go live.
Online paid marketing can feature one or more digital channels, including search engine results pages (SERPs) and social media platforms.
The process of increasing blog visibility on SERPs through paid advertising is usually known as search engine marketing (SEM). This method relies on keywords to target users when they’re performing searches in a search engine.
Here’s an example of how advertisements appear for the keywords “how to boost your SEO”:
To promote a blog with search advertising, try using a popular online marketing service (opens in a new tab) like Google Ads.
Also, consider the following suggestions before getting started with paid search ads:
Be clear on budget and expectations – Make sure to have a specific budget to avoid overspending and clear goals in order to analyze whether a campaign works or not.
Keep the quality score up – A quality score rates the relevance of both your ads and keywords. Having a great quality score (opens in a new tab) can help to keep your ad costs low.
Bid on competitive blog keywords – If your competitors have a lot of traffic for their brand name, try to target those keywords with your ads. This way, searchers will see your relevant content and go to your blog post instead of those of the competitors.
Another form of paid advertising is social media ads. This blog promotion method lets you target users based on their locations, specific interests, and buying behaviour’s.
Some of the best social media sites for advertising are Facebook, Instagram, LinkedIn, and Twitter.
Here are a few tips on how to promote your blog with social media advertising:
- Design the ads with mobile in mind – Since 91 percent of users access social channels via mobile devices, ensure your ads incorporate easy-to-view images on the small screen.
- Use videos – A video is more engaging and has a better return on investment (ROI) than other media types.
Test your ads – Try A/B testing (opens in a new tab) your ads to see what works best for your campaign and make the most of your spending.
#7 Turn your content into YouTube videos
In the United States, YouTube had a reach of around 74% in 2020 . That’s an advantage well worth pursuing.
Creating quality videos takes time. For this reason, we recommend repurposing your blogs as videos. Since much of your content already exists, you should be able to produce high-quality clips in less time.
This process may be as simple as posting the highlights from your latest blog. You can then include a link in the video description, encouraging viewers to check out the related post.
Alternatively, you might cherry-pick highlights from several blogs. This strategy can be an effective way to generate skyscraper content that feels original. Even better, you can cite multiple posts as your inspiration and potentially attract even more traffic.
#8 Find relevant niche bookmarking sites
You can use bookmarking sites to share your blog with an entirely new audience. However, it’s important not to get carried away.
If you share every post across multiple bookmarking sites, you may be labeled a spammer. This title can earn you negative attention and may damage your blog’s reputation.
For this reason, we recommend finding bookmarking sites that focus on your specific niche. This strategy increases the chances that readers will positively receive your content.
A quick Internet search reveals plenty of specialist bookmarking sites. For example, if you write about starting your own business, you might post your content on the BizSugar site:
Even when posting to a niche site, less is often more. You should only ever share blogs that add genuine value to the discussion.
It’s also important to give back to the community. This may involve sharing third-party blogs or commenting on any articles that you enjoyed.
#9 Email Marketing
Email is a uniquely powerful blog promotion tool. You can use it to cultivate your reader audience as well as connect with industry experts and guest writers.
First, consider starting a blog newsletter to build your list of readers. Include a simple call-to-action (CTA) on your blog for those interested in reading new posts. This is a great way to convert readers into subscribers and, eventually, into paying customers.
Once you build a substantial list, start to segment your subscribers by topic interest. You can decipher these interests based on what blog links each subscriber clicks on, what content offers they download, or what products they buy.
Another way to leverage email for blog promotion is to reach out to people you mentioned or quoted in your content. Not only does this alert them to their name or brand being mentioned, but it gives them an incentive to share your content with their networks. Email, in this case, is also more personal than Twitter.
#10 Partner with influencers and micro-influencers
An influencer is someone who has a significant online following. Similar to traditional celebrity endorsements, influencers can promote your blog to their audiences. They may feature your blog in the description of their latest YouTube video or share your content on social media.
The key to successful influencer marketing hinges on finding the right partner. For the best results, you should opt for an influencer whose followers represent your target audience.
While it’s easy to focus on subscriber count, you may also want to consider partnering with a micro-influencer who operates within your specific niche. Not only will this strategy help you connect with a receptive audience, but evidence suggests that micro-influencers have higher engagement rates. This statistic is most notable on TikTok, where micro-influencers receive 17.96% engagement , compared to 4.96% for mega-influencers.
You can discover the perfect influencer partner by scouring relevant hashtags on social media sites. Alternatively, you can find influencers who are actively looking for partners using a platform such as Fiverr.